NEVADA – Holiday Cheer Soars to New Heights Starting November 3 with Special Chocolate Tasting

Festive Flavors of Pecan Pie, Pumpkin Spice and Peppermint Silk Provided by Ethel M Chocolates

LAS VEGAS (October, 2016) – Deck the sky with holiday chocolate! The High Roller, the world’s tallest observation wheel, welcomes the upcoming holiday season with an in-cabin holiday chocolate tasting experience with Ethel M Chocolates. Thursday, Nov. 3 through Thursday, Dec. 29, the High Roller will offer chocolate tastings showcasing seasonal flavors such as peppermint, pumpkin and pecan.During the 30-minute rotation of the High Roller, which rises 550 feet in the air, an Ethel M chocolatier ambassador will discuss the origins of chocolate and how the pieces were created, all while encouraging guests to savor each aroma, taste and texture.

Holiday chocolates will include:

Milk Chocolate Pecan Caramel Rapture

Milk Chocolate Pecan Pie

White Chocolate Pumpkin Spice

Dark Chocolate Lemon Satin Crème

White Chocolate Peppermint Silk

Upon arrival at the Groups/Charters Entrance of the High Roller, each guest will receive one voucher for a complimentary glass of wine which can be picked up in the Sky Lounge prior to boarding. From there, they will board the High Roller for their immersion into the world of festive chocolate flavors.

Guests may book in advance or upgrade their current general admission ticket.

Tastings are available every Thursday from 5 p.m. to 8:30 p.m., with the final experience of the night taking place at 8 p.m. Standard admission pricing is $52 per person. Private cabins for the Chocolate Tasting Experience are also available. Each chocolate tasting cabin can accommodate up to 15 guests.

To make a reservation or for more information, please call (702) 322-0593 or visit

ABOUT THE LINQ PROMENADE AND THE HIGH ROLLER The LINQ Promenade, an open-air shopping, dining and entertainment district, anchored by the world’s tallest observation wheel, the High Roller, has redefined the iconic Las Vegas skyline. Located at the heart of the world-famous Las Vegas Strip, The LINQ Promenade features more than 30 unique retail, dining and entertainment venues – including the first In-N-Out Burger on the Strip (opening winter 2016), Gordon Ramsay Fish & Chips (opening early October) and Brooklyn Bowl – and plays host to a variety of special events, festivals and more. Topping out at 550 feet, the High Roller observation wheel, voted “Best Attraction of 2015,” “Best Amusement Ride of 2015” and “Best Place to View the City of 2015” by the readers and editors of the Las Vegas Review-Journal, is the focal point of the unique urban entertainment district. The wheel’s 28 glass-enclosed cabins feature an interactive experience including video and music that fade away to unveil spectacular views of the famed resort city in the 30 minutes it takes to complete one full revolution. Unique in-cabin experiences include the Happy Half Hour (for guests ages 21 and over and includes an open bar); North America’s first in-cabin Chocolate Tasting Experience and Yoga in the Sky (a 60-minute experience that can accommodate up to six guests per 1-hour session). Cabins are also available for individual or group experiences. For more information, please visit Find The LINQ on Facebook and follow on Twitter and Instagram.

ABOUT ETHEL M CHOCOLATES Ethel M Chocolates are manufactured by Mars Chocolate North America, dedicated to creating authentic chocolates with no preservatives. Ethel M Chocolates are available in multiple locations throughout Southern Nevada, online at or by phone at 800-438-ad4356. The Ethel M Chocolate factory and Botanical Cactus Garden are located at 2 Cactus Garden Drive in Henderson. For more information on the Botanical Cactus Garden, events, store hours, locations and ordering products, please visit us online or follow us on Facebook, Twitter, Instagram and Pinterest.

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