NEVADA – The High Roller Observation Wheel Launches Las Vegas’ Only Booze-Infused Chocolate Ta

LAS VEGAS (May 2017) – The world’s tallest observation wheel, the High Roller at The LINQ Promenade, introduces a new, booze-infused selection of chocolate pieces for its indulgent Chocolate Tasting Experience. Crafted by Ethel M Chocolates, these delectable bonbons contain crème fillings spiked with real flavored liqueurs. Guests can savor four distinctive pieces, along with a glass of wine, while enjoying the best views of Las Vegas from 550 feet in the air. During the 30-minute rotation in a glass-enclosed, climate-controlled cabin, an Ethel M chocolatier ambassador discusses the origins of chocolate and how the pieces were created, all while educating guests on aroma, taste and texture. 

Liqueur-filled chocolates include:

  1. Milk Chocolate Amaretto Crème Liqueur: almond, cocoa and vanilla notes with tastes of apricot, caramel and vanilla

  2. Milk Chocolate Coffee Crème Liqueur: coffee notes accompanied by espresso, cooked milk, caramel and vanilla flavors

  3. Dark Chocolate Bourbon Crème Liqueur: roasted, cocoa and espresso/coffee notes flavors of oak, tobacco, roasted cocoa and coffee

  4. Dark Chocolate Irish Crème Liqueur: milk/dairy, roasted cocoa and vanilla notes paired with tastes of molasses, cooked milk, chocolate, caramel and vanilla

Guests for the High Roller’s Chocolate Tasting Experience arrive at the Charter Groups Entrance, located on The LINQ Promenade, just beneath the wheel. There, they receive a voucher for a complimentary glass of wine, which may be picked up in the Sky Lounge prior to boarding. With glass in hand, guests then board the observation wheel to begin their journey through the delectable world of Ethel M Chocolates’ sweet creations.

Tastings are available every Thursday from 5 p.m. to 8:30 p.m., with the final experience of the night taking place at 8 p.m. Standard admission pricing is $52 per person and guests must be age 21 or older. Private cabins for the Chocolate Tasting Experience are also available; each Chocolate Tasting cabin can accommodate up to 15 guests.

To purchase this experience, please call (702) 322-0593 or visit the Charter Groups Lobby located on The LINQ Promenade. 

ABOUT THE LINQ PROMENADE AND HIGH ROLLER  The LINQ Promenade, an open-air shopping, dining and entertainment district, anchored by the world’s tallest observation wheel, the High Roller, has redefined the iconic Las Vegas skyline. Located at the heart of the world-famous Las Vegas Strip, The LINQ Promenade features more than 30 unique retail, dining and entertainment venues and plays host to a variety of special events, festivals and more. Topping out at 550 feet, the High Roller observation wheel, voted “Best Attraction of 2016” and “Best Amusement Ride of 2016” by the readers and editors of the Las Vegas Review-Journal and one of “Top 5 Trending U.S. Attractions” by TripAdvisor, is the focal point of the unique urban entertainment district. The wheel’s 28 glass-enclosed cabins feature an interactive experience including video and music that fade away to unveil spectacular views of the famed resort city in the 30 minutes it takes to complete one full revolution. Each cabin accommodates up to 40 people. Unique in-cabin experiences including the Happy Half Hour (for guests ages 21 and over and includes an open bar inside the cabin during the 30-minute ride); North America’s first in-cabin Chocolate Tasting with Ethel M Chocolates and Yoga in the Sky (a 60-minute experience that can accommodate up to six guests per one-hour session). Cabins are also available for individual or group experiences. Find @LINQPromenade on Facebook and follow on Twitter and Instagram.

ABOUT ETHEL M CHOCOLATES  Ethel M Chocolates are manufactured by Mars Chocolate North America, dedicated to creating authentic chocolates with no preservatives. Ethel M Chocolates are available in multiple locations throughout Southern Nevada, online at or by phone at (800) 438-4356. The Ethel M Chocolate factory and Botanical Cactus Garden are located at 2 Cactus Garden Drive in Henderson. For more information on the Botanical Cactus Garden, events, store hours, locations and ordering products, please visit us online or follow on Facebook, Twitter, Instagram and Pinterest.

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